By Jamie Mason Cohen, Resilience Speaker
Only 10% of start-ups succeed. What’s one significant thing they do differently than the 90% who fail?
They fall in love with the problem.
Ask yourself “Why” 5 x to explore what the real problem your customer faces.
People don’t go out in a snowstorm at midnight to get vitamins but they will for painkillers. – Participant’s line in the #HealthInc and Start-Up Boot Camp Accelerator I’m a part of this week in Amsterdam.
Make sure you identify a pain that a specific customer has a sense of urgency to solve but can’t do so on their own and is motivated to do so.
The more time you spend on understanding your customer’s problem, the higher the chances of success, no matter what stage your business is in.
