By Keynote Marketing Speaker, Jamie Mason Cohen
This was the 2-hour lineup of inspiring entrepreneurs who lined up after my keynote to speak with me.
It wasn’t to sign a book, to take a selfie, or to meet a celebrity, it was for audience members to receive instant insights about their strengths and blind spots in their business and life.
That’s my differentiator.
3 Ways to Discover Your Differentiator:
FEEDBACK: Listen to what people say is most useful about your service or product and focus on it.
COMPETITIVE ANALYSIS: Google those in your niche. Do the opposite of what they’re doing to get a similarly helpful outcome. Or create your own sub-niche.
CUSTOMIZE: Personalize your service.
What’s your differentiator?
